Marketing

As part of the We Eat Balanced campaign, TV Doctor encourages Brits to Wake Up to B12

AHDB’s ‘Mix up Midweek’ campaign returns for its sixth year.

The week-long celebration of UK lamb will be returning next month for an eighth year.

Breaking through misinformation, and talking iron-clad facts

This year saw the return of our summer BBQ campaign

We Eat Balanced campaign successfully changed consumer perceptions and protected purchase intent.

Since 2017, AHDB Pork has been changing the perceptions of pork by positioning it as a tasty, healthy and easy dish to cook during the busy week.

Explore our meat trade section for tools, guides and advice supporting the meat trade industry.