We are running a £1 million advertising campaign that aims to add £6 million to the thin cut steak market over the next three years by engaging new families and young couples. The focus of the campaign is on the versatility of thin cut beef steaks and how they can be used in a range of quick and easy mid-week meals.
The campaign runs throughout the summer. Keep an eye out for ‘Cheeky Beef’ adverts that will appear in newspapers supplements, on billboards near supermarkets and will be promoted via social media.
In July more than 2.8 million people tuned in to watch AHDB’s Martin Eccles and Siobhan Slayven appear on Food Unwrapped on Channel 4. Siobhan carried out the ‘bite test’ – otherwise known as shear force testing – on pieces of thin cut steaks from major retailers in the UK, while Martin explained to chef, Matt Tebbutt, where in the beef carcase a thin cut steak comes from. If you missed the programme you can watch it here.
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Recipes to share
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|Strip teas advert|
|If you have the passion, we have the sizzle advert 1|
|If you have the passion, we have the sizzle advert 2|
|Mid-week quickie advert 1|
|Mid-week quickie advert 2|
Videos to share
Fiery steaks with thin cut beef steaks
Thin cut beef steaks with pine nut spaghetti
View and download the recipe booklet from cheekybeef.com