Are your stock in spec?

In 2015, 45% of lambs and 48% of cattle failed to meet target specification for fat or carcase conformation. With processors focused on fulfilling customer requirements, animals that are not meeting specification are having a significant impact on producer profitability. Increasing the number of livestock meeting market requirements is a key objective in the AHDB Beef & Lamb strategy. The resources below will help producers meet target specification and deliver what consumers want, in order to optimise profitability and future-proof their farm enterprise ahead of Brexit.

Selection Team

A team of selection specialists has been recruited by AHDB Beef & Lamb as part of this work. Based across the country, the fully trained team is now available to give selection talks and demonstrations to beef and lamb producer and stakeholder groups.

The map below shows the location and the contact details for the team. If you are an individual looking for more information please contact your Knowledge Exchange team.

For further information about the selection team contact Amy Fawcett, Knowledge Exchange Manager Beef & Lamb on 07805 804806 or email ku.gr1508423243o.bdh1508423243a@tte1508423243cwaF.1508423243ymA1508423243.


1 Ian Cairns T: 07469 203088

E: moc.k1508423243ooltu1508423243o@snr1508423243iacri1508423243 1508423243

Beef & Lamb
2 James Hadwin T: 07739 176667

E: ku.oc1508423243.ycna1508423243tlusn1508423243ocirg1508423243ahj@n1508423243iwdah1508423243j1508423243

Beef & Lamb
3 Richard Whittington T: 07787 501253

E: ku.oc1508423243.ooha1508423243y@pee1508423243hshsa1508423243lf1508423243

4 Laura Masters T: 07753 900057

E: ku.oc1508423243.liam1508423243toh@m1508423243rafeg1508423243narg_1508423243ml1508423243

5 Tim Bastable T: 07968 343636

E: ku.oc1508423243.ilac1508423243sit@91508423243134_m1508423243it1508423243

6 Matt Hobbs T: 07519 969356

E: ku.oc1508423243.liam1508423243toh@s1508423243bbohy1508423243bsorc1508423243

7 John Wescott T: 07813 650758

E: moc.t1508423243cenno1508423243ctb@a1508423243tadir1508423243ga1508423243

Beef & Lamb
8 Charles Bull T: 07825 665498

E: moc.t1508423243enret1508423243nitb@150842324340dre1508423243h_llu1508423243b1508423243

Beef & Lamb
9 William Waterfield T: 07785 530487

E: moc.c1508423243irgag1508423243cf@dl1508423243eifre1508423243taw.w1508423243




BRP activity equips beef and sheep producers with the skills to improve their returns by selecting animals for specific market requirements and ensuring they meet target specification.

BRP selection for slaughter literature can be downloaded in pdf format below.