Are your stock in spec?

In 2015, 45% of lambs and 48% of cattle failed to meet target specification for fat or carcase conformation. With processors focused on fulfilling customer requirements, animals that are not meeting specification are having a significant impact on producer profitability. Increasing the number of livestock meeting market requirements is a key objective in the AHDB Beef & Lamb strategy. The resources below will help producers meet target specification and deliver what consumers want, in order to optimise profitability and future-proof their farm enterprise ahead of Brexit.

Selection Team

A team of selection specialists has been recruited by AHDB Beef & Lamb as part of this work. Based across the country, the fully trained team is now available to give selection talks and demonstrations to beef and lamb producer and stakeholder groups.

The map below shows the location and the contact details for the team. If you are an individual looking for more information please contact your Knowledge Exchange team.

For further information about the selection team contact Amy Fawcett, Knowledge Exchange Manager Beef & Lamb on 07805 804806 or email ku.gr1537919453o.bdh1537919453a@tte1537919453cwaF.1537919453ymA1537919453.

Specification map


1 Ian Cairns T: 07469 203088

E: moc.t1537919453enret1537919453nitb@1537919453doofi1537919453rga1537919453

Beef & Lamb
2 James Hadwin T: 07739 176667

E: ku.oc1537919453.ycna1537919453tlusn1537919453ocirg1537919453ahj@n1537919453iwdah1537919453j1537919453

Beef & Lamb
3 Richard Whittington T: 07787 501253

E: ku.oc1537919453.ooha1537919453y@pee1537919453hshsa1537919453lf1537919453

4 Laura Masters T: 07753 900057

E: ku.oc1537919453.liam1537919453toh@m1537919453rafeg1537919453narg_1537919453ml1537919453

5 Tim Bastable T: 07968 343636

E: ku.oc1537919453.ilac1537919453sit@91537919453134_m1537919453it1537919453

Beef & Lamb
6 Matt Hobbs T: 07519 969356

E: ku.oc1537919453.liam1537919453toh@s1537919453bbohy1537919453bsorc1537919453

7 John Wescott T: 07813 650758

E: moc.t1537919453cenno1537919453ctb@a1537919453tadir1537919453ga1537919453

Beef & Lamb
8 Charles Bull T: 07825 665498

E: moc.t1537919453enret1537919453nitb@153791945340dre1537919453h_llu1537919453b1537919453

Beef & Lamb
9 Peter Morris T: 07788 921617

E: ku.oc1537919453.gnit1537919453lusno1537919453cssor1537919453cecne1537919453ps@re1537919453tep1537919453

Beef & Lamb



BRP activity equips beef and sheep producers with the skills to improve their returns by selecting animals for specific market requirements and ensuring they meet target specification.

BRP selection for slaughter literature can be downloaded in pdf format below.