Are your stock in spec?

In 2015, 45% of lambs and 48% of cattle failed to meet target specification for fat or carcase conformation. With processors focused on fulfilling customer requirements, animals that are not meeting specification are having a significant impact on producer profitability. Increasing the number of livestock meeting market requirements is a key objective in the AHDB Beef & Lamb strategy. The resources below will help producers meet target specification and deliver what consumers want, in order to optimise profitability and future-proof their farm enterprise ahead of Brexit.

Selection Team

A team of selection specialists has been recruited by AHDB Beef & Lamb as part of this work. Based across the country, the fully trained team is now available to give selection talks and demonstrations to beef and lamb producer and stakeholder groups.

The map below shows the location and the contact details for the team. If you are an individual looking for more information please contact your Knowledge Exchange team.

For further information about the selection team contact Amy Fawcett, Knowledge Exchange Manager Beef & Lamb on 07805 804806 or email ku.gr1527383029o.bdh1527383029a@tte1527383029cwaF.1527383029ymA1527383029.

Specification map


1 Ian Cairns T: 07469 203088

E: moc.t1527383029enret1527383029nitb@1527383029doofi1527383029rga1527383029

Beef & Lamb
2 James Hadwin T: 07739 176667

E: ku.oc1527383029.ycna1527383029tlusn1527383029ocirg1527383029ahj@n1527383029iwdah1527383029j1527383029

Beef & Lamb
3 Richard Whittington T: 07787 501253

E: ku.oc1527383029.ooha1527383029y@pee1527383029hshsa1527383029lf1527383029

4 Laura Masters T: 07753 900057

E: ku.oc1527383029.liam1527383029toh@m1527383029rafeg1527383029narg_1527383029ml1527383029

5 Tim Bastable T: 07968 343636

E: ku.oc1527383029.ilac1527383029sit@91527383029134_m1527383029it1527383029

Beef & Lamb
6 Matt Hobbs T: 07519 969356

E: ku.oc1527383029.liam1527383029toh@s1527383029bbohy1527383029bsorc1527383029

7 John Wescott T: 07813 650758

E: moc.t1527383029cenno1527383029ctb@a1527383029tadir1527383029ga1527383029

Beef & Lamb
8 Charles Bull T: 07825 665498

E: moc.t1527383029enret1527383029nitb@152738302940dre1527383029h_llu1527383029b1527383029

Beef & Lamb
9 William Waterfield T: 07785 530487

E: moc.c1527383029irgag1527383029cf@dl1527383029eifre1527383029taw.w1527383029

10 Peter Morris T: 07788 921617

E: ku.oc1527383029.gnit1527383029lusno1527383029cssor1527383029cecne1527383029ps@re1527383029tep1527383029

Beef & Lamb



BRP activity equips beef and sheep producers with the skills to improve their returns by selecting animals for specific market requirements and ensuring they meet target specification.

BRP selection for slaughter literature can be downloaded in pdf format below.


Manual 2 - Marketing prime beef cattle for better returns


Manual 1 - Marketing prime lamb for better returns