AHDB Beef & Lamb has a rolling programme of targeted news releases to ensure our activity is communicated effectively to producers, processors, stakeholders and industry journalists.

The subjects of the news releases can range from scientific research, to forthcoming events, to advice on efficiencies and how to reduce environmental impact.

Muscles matter to get maximum carcase value

Muscles matter to get maximum carcase value

To help businesses maximise value and quality from the beef carcase, AHDB has drawn on years of master butchery experience to create a new Beef Muscle Guide. Despite the beef carcase becoming leaner and changing shape over the years, muscle groups remain the same. Each…