AHDB Beef & Lamb has a rolling programme of targeted news releases to ensure our activity is communicated effectively to producers, processors, stakeholders and industry journalists.

The subjects of the news releases can range from scientific research, to forthcoming events, to advice on efficiencies and how to reduce environmental impact.

AHDB to launch £1.4m promotion to get lamb back on plates

AHDB to launch £1.4m promotion to get lamb back on plates

A new £1.4 million marketing campaign for lamb is to be launched by AHDB as industry seeks to further support the sheep sector. The promotional push, which has the backing of the NFU, will see targeted promotional activity in two bursts, the first starting in…