Nick White has been appointed as the new head of domestic marketing for beef and lamb at the Agriculture and Horticulture Development Board (AHDB).
Nick originally joined AHDB in 2013, when he acted as interim head of marketing for AHDB Beef & Lamb (then EBLEX) for a 12-month period. During this time he instigated the successful Mini Roast campaign (Why Wait ‘Til Sunday?), which continues to be core to the organisation’s market development strategy.
Following this, he then moved into the head of marketing role for AHDB Potatoes (previously the Potato Council), where he launched the three-year EU campaign, Potatoes – More Than a Bit on the Side. The first year of the campaign is coming to an end and has already had good engagement and pick-up from the potato industry.
Nick brings a wealth of marketing knowledge to the role. He has previously held senior marketing positions for companies including First Milk, where he was marketing director of their cheese portfolio, and Muller Dairy, where he was head of marketing for Ireland and had UK responsibility for a number of their popular brands.
Speaking about his appointment, Nick said: “I am thrilled to be given the opportunity to head up the domestic marketing team for beef and lamb.
“Encouraging consumption of quality assured beef and lamb is a key part of our work to support the long-term sustainability of the sector.
“I look forward to building on the success of last year’s mini roast campaign alongside other elements of our marketing plan and promoting the great products our beef and sheep industry is producing.”
More information on AHDB Beef & Lamb’s marketing activity, including a promotional activity calendar, can be found in the marketing section of the website.