We engage and collaborate with the marketplace throughout the year through our work with multiple retailers , foodservice outlets, wholesalers, and the independent butchery sector.
Working with a variety of retailers, we undertake a number of cut and category-specific campaigns to help them promote of home-produced beef and lamb. This can be achieved through a range of resources, from recipes to point-of-sale material, and providing information around new product development.
Understanding trends within the market is central to our trade marketing work. We analyse and share this information and provide insights on industry developments relating to beef and lamb.
We also work closely with the foodservice sector and their suppliers to ensure that quality assured beef and lamb from England is readily available and marketed to consumers eating out of home. Our promotional activities for the foodservice sector range from producing menu resources to organising pop-up restaurants and showcasing the latest dining trends.
For more information visit visit our trade marketing website