The next generation of sheep farmers is calling on the next generation of shoppers to put lamb back on plates across Britain through Love Lamb Week. Over the past 15 years, fewer people have been regularly eating the very British meat, and with those aged 55 years and over making up the lion’s share of the market, time is ticking for lamb.
This year the annual campaign runs from 1-7 September and is back with new branding. Keep an eye on our twitter to find out the latest from #lovelambweek
Love Lamb Week is one of the initiatives within AHDB’s commitment to inspire British agriculture and horticulture to become more competitive and resilient, as part of its 2017–2020 strategy Inspiring Success.
To show your support for Love Lamb Week, you can download a host of materials below from recipe ideas to point of sale material for your business.
Download your Love Lamb Week social media pack below and get sharing #LoveLambWeek!
Point of sale materials for butchers will be available on the 21st August on QSM website below.