Consumer marketing

Getting our message out to consumers to cook with beef and lamb has become increasingly complex in recent years. We now live in a multimedia world where people can choose from hundreds of TV channels as well as consuming media online, on mobile devices, and through gaming and social media.

Our consumer marketing team regularly review our target audiences’ media usage to ensure we select the most cost-effective ways of persuading consumers to regularly cook with beef and lamb.

Promoting lamb to consumers 2014/15 – a campaign roundup

Trade marketing

AHDB Beef & Lamb’s trade marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb.

It works with businesses to help improve their operational effectiveness and adds value by assisting with beef and lamb product development, marketing and promotion. This includes everything from development of point of sale marketing materials to meat purchasing guides and membership of the Quality Standard Mark scheme.