Consumer marketing

Throughout the year we run a range of campaigns that aim to inform and inspire consumers about the nutritional benefits of beef and lamb produced in the UK.

Our campaigns feature themed cuisines all of which are influenced by the latest seasonal ‘foodie’ trends, to reinforce Simply beef and Lamb as the go-to place for modern beef and lamb recipe inspiration.

Recipe themes are carried through to the Simply Beef and Lamb Facebook and Twitter accounts.

For more information visit our consumer marketing website

Autumn food festivals showcase quality beef & lamb

Quality Standard Mark (QSM) beef and lamb from the West Country was showcased at two prestigious food festivals during this Autumn.

Budelicious, took place  Cornwall from 22 to 23 September, and Chef Dez Turland will cooked a range of dishes, like ‘Tongue in Cheek’ and a lamb curry which uses four cuts from the carcase to maximise value, using beef or lamb that holds the West Country PGI status.

The Thame Food Festival – saw around 45,000 foodie visitors attend and took place 29 and 30 September, with 11 of the UK’s top chefs creating  beef and lamb dishes which demonstrated why QSM is used in top restaurants across the country. MasterChef’s Jane Devonshire, Jesse Dunford-Wood and Louisa Ellis all took part.

The events build on the success of Love Lamb Week, which was actively supported by chefs, retailers and independent butchers across the country, who work with QSM and West Country PGI beef and lamb.

To find out more about the Quality Standard Mark website visit or West Country beef and lamb for more on the West Country PGIs.

Love Lamb Week 2018 focuses around the sustainability and seasonality of lamb production

Love Lamb Week, was started by Cumbrian sheep farmer Rachel Lumley in 2015, is now organised by AHDB Beef & Lamb and the National Sheep Association. Driven by farmers, the week has gained support across the country, catching the attention of the national press, broadcast media and getting interest from top chefs.

Love Lamb Week aims to increase awareness and sales of lamb amongst UK consumers.  Once again AHDB, National Sheep Association, National Farmers Union and Red Tractor will work together to promote Love Lamb Week 2018 (1 – 7 September 2018).

Show the industry your support by downloading  and sharing the logo, recipes and images from the the Love Lamb Week page.

Cheeky Beef campaign aims to get thin cuts on the menu

We are running a £1 million advertising campaign that aims to add £6 million to the thin cut steak market over the next three years by engaging new families and young couples. The focus of the campaign is on the versatility of thin cut beef steaks and how they can be used in a range of quick and easy mid-week meals.

The campaign runs throughout the summer. Keep an eye out for ‘Cheeky Beef’ adverts that will appear in newspapers supplements, on billboards near supermarkets and will be promoted via social media.

Get involved with the campaign by sharing #CheekyBeef messages and recipes on the Simply Beef and Lamb Instagram and Facebook channels via your social media.


Healthy beef and lamb recipes

Beef and lamb are packed with a range of nutritional benefits, visit  to read more about how beef and lamb can make up part of a healthy diet.  There are hundreds of recipes to choose from.

Check out Simply Beef & Lamb for a range of tasty beef and lamb recipes to help you make healthier choices


EU funds leveraged for €10 million lamb promotion

A €10 million campaign to boost lamb consumption over the next three years was announced by the Agriculture and Horticulture Development Board (AHDB), after it successfully bid for European money.

EU lamb announcement

The campaign is a joint venture between France, England and Ireland, and the outcome means that AHDB secured a €10 million campaign for a €1 million investment, to support the lamb sector.

It follows the success of the Tasty Easy Fun lamb campaign, jointly co-funded by the EU to the tune of €7.7 million; run by AHDB in England, Interbev in France, and Bord Bia in Ireland, across six European countries.