Consumer marketing

Throughout the year we run a range of campaigns that aim to inform and inspire consumers about the nutritional benefits of beef and lamb produced in the UK.

Our campaigns feature themed cuisines all of which are influenced by the latest seasonal ‘foodie’ trends, to reinforce Simply beef and Lamb as the go-to place for modern beef and lamb recipe inspiration.

Recipe themes are carried through to the Simply Beef and Lamb Facebook and Twitter accounts.

For more information visit our consumer marketing website

Halal campaign launched to help Muslim consumers get creative with lamb

Lamb skewersGreat British Bake Off contestant and popular Halal chef Ali Imdad has created a range of halal lamb recipes that are available on the Simply Beef & Lamb website. We also have halal social media video bloggers involved, along with an array of events taking place across the country, including us exhibiting at the London Food Halal Festival in August.

For more information on the campaign and to view the recipes visit Simply Beef & Lamb

Trade marketing

Quality Standard Mark

We engage and collaborate with the marketplace throughout the year through our work with multiple retailers , foodservice outlets, wholesalers, and the independent butchery sector.Working with a variety of retailers, we undertake a number of cut and category-specific campaigns to help them promote of home-produced beef and lamb. This can be achieved through a range of resources, from recipes to point-of-sale material, and providing information around new product development.

Understanding trends within the market is central to our trade marketing work. We analyse and share this information and provide insights on industry developments relating to beef and lamb.

We also work closely with the foodservice sector and their suppliers to ensure that quality assured beef and lamb from England is readily available and marketed to consumers eating out of home. Our promotional activities for the foodservice sector range from producing menu resources to organising pop-up restaurants and showcasing the latest dining trends.

For more information visit visit our trade marketing website