Consumer marketing

Throughout the year we run a range of campaigns that aim to inform and inspire consumers about the nutritional benefits of beef and lamb produced in the UK.

Our campaigns feature themed cuisines all of which are influenced by the latest seasonal ‘foodie’ trends, to reinforce Simply beef and Lamb as the go-to place for modern beef and lamb recipe inspiration.

Recipe themes are carried through to the Simply Beef and Lamb Facebook and Twitter accounts.

For more information visit our consumer marketing website

Thin cuts campaign helps to save millions

Early trials with an electronic bite test show the meat industry could save more than £7 million, turning cuts graded as slower cook into thin cut steaks. This will be the focus of our marketing activity during Spring and Summer.

Currently, there are a number of different names for quick cook steaks, including minute, sizzle and frying steaks, which can cause confusion for shoppers. Using consumer research, the name, ‘thin cut steak’ has been tested and proven to be the most effective.

To raise awareness with shoppers, thin cut steaks will now be promoted with consumer marketing campaigns in 2018, including Great British Beef Week organised by Ladies in Beef, which starts on Monday 23 April until 30 April.

Healthy beef and lamb recipes

It’s a New Year, new you and a fistful of resolutions. Beef and lamb are packed with a range of nutritional benefits so if one of your resolutions is to improve your diet we have selected some deliciously nutritious recipes to help you achieve your goal.

Check out Simply Beef & Lamb for a range of tasty beef and lamb recipes to help you make healthier choices

 

EU funds leveraged for €10 million lamb promotion

A €10 million campaign to boost lamb consumption over the next three years was announced by the Agriculture and Horticulture Development Board (AHDB), after it successfully bid for European money.

EU lamb announcement

The campaign is a joint venture between France, England and Ireland, and the outcome means that AHDB secured a €10 million campaign for a €1 million investment, to support the lamb sector.

It follows the success of the Tasty Easy Fun lamb campaign, jointly co-funded by the EU to the tune of €7.7 million; run by AHDB in England, Interbev in France, and Bord Bia in Ireland, across six European countries.