Campaign to put steak on British BBQs beginsRaise the steaks

British barbecues have been voted the worst in the world with burnt food, backseat BBQ-ers and drunk arguments cited as the top niggles according to a survey that was conducted on behalf of our consumer marketing team.

The BBQ campaign is running throughout the summer months, calling in support from comedy YouTuber, Anto Sharp and online ‘Food Busker’, John Quilter – who together have more than 1.4 million followers across social media channels #RaiseTheSteaks.

The campaign aims to promote a variety of lamb and beef steaks and ultimately create demand for lamb and beef produced in the UK.

For more information visit

Halal campaign launched to help Muslim consumers get creative with lamb

Lamb skewersGreat British Bake Off contestant and popular Halal chef Ali Imdad has created a range of halal lamb recipes that are available on the Simply Beef & Lamb website. We also have halal social media video bloggers involved, along with an array of events taking place across the country, including us exhibiting at the London Food Halal Festival in August.

For more information on the campaign and to view the recipes visit Simply Beef & Lamb

Trade marketing

Quality Standard Mark

We engage and collaborate with the marketplace throughout the year through our work with multiple retailers , foodservice outlets, wholesalers, and the independent butchery sector.Working with a variety of retailers, we undertake a number of cut and category-specific campaigns to help them promote of home-produced beef and lamb. This can be achieved through a range of resources, from recipes to point-of-sale material, and providing information around new product development.

Understanding trends within the market is central to our trade marketing work. We analyse and share this information and provide insights on industry developments relating to beef and lamb.

We also work closely with the foodservice sector and their suppliers to ensure that quality assured beef and lamb from England is readily available and marketed to consumers eating out of home. Our promotional activities for the foodservice sector range from producing menu resources to organising pop-up restaurants and showcasing the latest dining trends.

For more information visit visit our trade marketing website