Consumer marketing

Throughout the year we run a range of campaigns that aim to inform and inspire consumers about the nutritional benefits of beef and lamb produced in the UK.

Our campaigns feature themed cuisines all of which are influenced by the latest seasonal ‘foodie’ trends, to reinforce Simply beef and Lamb as the go-to place for modern beef and lamb recipe inspiration.

Recipe themes are carried through to the Simply Beef and Lamb Facebook and Twitter accounts.

For more information visit our consumer marketing website

EU funds leveraged for €10 million lamb promotion

A €10 million campaign to boost lamb consumption over the next three years was announced today by the Agriculture and Horticulture Development Board (AHDB), after it successfully bid for European money.

EU lamb announcement

The campaign is a joint venture between France, England and Ireland, and the outcome means that AHDB secured a €10 million campaign for a €1 million investment, to support the lamb sector.

It follows the success of the Tasty Easy Fun lamb campaign, jointly co-funded by the EU to the tune of €7.7 million; run by AHDB in England, Interbev in France, and Bord Bia in Ireland, across six European countries.

Beefing up celebrations of mexico’s ‘dia de muertos’

Beef fajitasBeef sales could be in for a seasonal boost this autumn thanks to Mexico’s ‘Dia de Muertos’ celebrations.

Research shows that over the past five years, Mexican evening meals have increased by 40 per cent, most popular with adults aged 25-34 and a quarter of those under 24 years old – with fajitas, tacos and nachos experiencing the biggest growth.

The celebrations last from 31 October to November 2, but preparations can begin up to a month in advance. To find Mexican recipes to support the Dia de Muertos celebrations visit and search for ‘Mexican’.

Halal campaign launched to help Muslim consumers get creative with lamb

Lamb skewersGreat British Bake Off contestant and popular Halal chef Ali Imdad has created a range of halal lamb recipes that are available on the Simply Beef & Lamb website. We also have halal social media video bloggers involved, along with an array of events taking place across the country, including us exhibiting at the London Food Halal Festival in August.

For more information on the campaign and to view the recipes visit Simply Beef & Lamb