Work to secure access to new markets for high quality UK beef and lamb is a high priority for AHDB Beef & Lamb but defending well-established markets is also crucial to maintaining demand.
Our team in France specifically works to stimulate demand for UK beef and among as many consumers as possible, with a focus on the product’s high quality.
Based at our office in Fontainebleau, France, Carole Riviere, Josee Hofstetter and Catherine Jeffery, under the leadership of office manager Remi Fourrier, carry out a range of activities to highlight Quality Standard beef and lamb to French consumers.
This includes organising trade advertising, events and demonstrations, providing information in supermarkets, field marketing activities and consumer communication.
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