Opportunities for beef and lamb in a post-Brexit landscape were addressed at the 2016 AHDB Beef & Lamb Stakeholder Seminar, which was held on Thursday 8th December 2016 at the Crown Plaza Stratford Upon Avon.

The event, which was aimed at stakeholders and industry partners, featured headline speakers including Paul Clayton from the US Meat Export Federation (USMEF), discussing the opportunities for UK beef and lamb on the American market, and David Wagstaff from Noble Foods, who focused on the importance of innovation and creating a successful brand.

Gwyn Jones, chair of Responsible Use of Medicines in Agriculture (RUMA, spoke about the challenges presented by anti-microbial resistance (AMR). There were presentations from AHDB head of exports Peter Hardwick, looking at post-Brexit options for trade and sector strategy director Laura Ryan, who gave an overview of the organisation’s strategic direction for the next three years.

The presentations can be downloaded from the links below:

Morning session

Brexit implications for industry – Peter Hardwick, AHDB Head of Exports

Product differentiation: excellence in marketing – David Wagstaff, President & COO, Noble Foods

Antimicrobial resistance and the challenge facing the beef and lamb sector – Gwyn Jones, RUMA Chairman

Afternoon session

Meat quality – Phil Hadley, Head of Global Supply Chain Dvt, AHDB Beef & Lamb

US market and opportunities – Paul Clayton, Senior VP Exports Service, USA Meat Export Federation

AHDB Beef & Lamb Strategy – Laura Ryan, Sector Strategy Director, AHDB Beef & Lamb