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Marketing Prime Beef – Warwickshire

July 2 @ 3:00 pm - 5:00 pm

By kind permission of Bert Mitchell

Join AHDB Beef & Lamb and the NFU for this practical on farm event. The event will look at aspects of marketing prime beef cattle including production, knowing your market, selection for slaughter and hitting market specification. There will also be a butchery demo looking at new ways of butchering beef in order to meet changing consumer demands.

Bert finishes approximately 700 cattle per year, sending them to Morrison’s Woodheads, Spalding.


2:30pm    Arrival, tea & coffee

3:00pm    Introduction and plan for the day – Amy Fawcett, AHDB Beef & Lamb

  • Beef butchery demo & utilising carcases to meet consumer demand – Martin Eccles, AHDB Beef & Lamb
  • What the market wants and selecting beef cattle for slaughter – Laura Master, AHDB Beef & Lamb Selection team
  • Farm Walk

5:00pm Supper (BBQ) & NFU West Midlands Livestock Discussion

 Beef & Sheep Sector Policy Update

Over supper the NFU West Midlands Livestock Board, led by Chairman Richard Yates, will discuss current issues and the union’s work on behalf of livestock farmers.

  • Fairness in the supply chain: Consultation on changes to carcase classification and price reporting by abattoirs in England – John Royle, NFU Chief Livestock Adviser

It’s an opportunity for you to have your say on the current Defra consultation on sheep carcase classification and price reporting review.

–          For consultation details visit: www.nfuonline.com/sectors/livestock

Please bring clean and disinfectable footwear.

To book your FREE place ring the AHDB Beef & Lamb events Hub on 01904 771212 or email ku.gr1544907148o.bdh1544907148a@stn1544907148eve.e1544907148k1544907148

*If you have any special dietary requirement please contact us as soon as possible. Booking is essential for catering purposes.

‘If you no longer wish to receive this information, please email us on ku.gr1544907148o.bdh1544907148a@smm1544907148oc1544907148


July 2
3:00 pm - 5:00 pm


AHDB KE events hub
01904 771212


Highfield Farm
Rugby, warwickshire CV23 9PP United Kingdom
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