EBLEX showcased its innovative cuts development work in Lyon at SIRHA France‘s largest exhibition that specialises in food service, attracting chefs, wholesalers and food retailers.
Martin Eccles, EBLEX trade marketing executive, gave daily butchery demonstrations during the event. He highlighted how to prepare new cuts of beef and lamb and make full use of the carcase to maximise potential export opportunities in the French market.
Hugh Judd, EBLEX foodservice project manager, cooked the various cuts for visitors to the EBLEX stand to sample. Visitors were also signposted to the French version of the EBLEX Meat Purchasing Guide, while exporters met with potential customers to discuss opportunities.
Visitors to the stand were also treated to an unexpected visit from the England Supporters Band who helped drum up some interest with an impromptu performance.
Showcasing English beef & lamb to the French: EBLEX at SIRHA 2015